Harmanpreet Kaur, Smrit Mandhana, Deepti Sharma, Shafali Verma, and Jemimah Rodrigues are poised to see an uplift of 25 to 35 per cent in brand value.
The Indian Premier League is not only one of the world's most lucrative annual sporting properties but also among the most durable, with not even the lengthening shadow of the COVID-19 pandemic apparently able to stop the Twenty20 juggernaut.
But the IPL management and the Indian cricket board are optimistic.
